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Risk Seeker Risk seekers are the
opposite of risk averse; as risk increases, enjoyment increases
therefore a positive correlation would be expected. The
gradient of this equation is steeper than for the risk
averse, and has the opposite polarity. For risk seekers, enjoyment significantly increases with perceived risk. It may be for this class of rider that there would a threshold where the risk becomes too high to give them enjoyment. This group of riders makes up under 10% of the rider population |